Figiura E Commerce Platform Shopify
JP, thank you for believing in my vision to create something truly inspiring with Figiúra and for recognizing the massive gap in the market we are working to fill. Your dedication to ensuring our brand’s voice is authentic and your commitment to our success have been invaluable.
Brand Books and Guidelines
Channel Strategy and Optimization
Digital Media Planning and Buying
eCommerce Analytics and Reporting
eCommerce Solutions
Email Marketing Campaigns
Fractional CMO Services
Photography and Videography Services
Web Analytics and Reporting
Website Design and Development
SEO
Figiura approached us as a startup brand with a unique mission—creating bras specifically designed for women with augmented breasts. As they prepared to launch their product line, Figiura needed a professional, cost-effective online presence that could clearly communicate their value proposition while delivering a seamless shopping experience. With no existing website, we were tasked with building their Shopify platform from the ground up, leveraging the latest in e-commerce design and strategy to position Figiura for success in a competitive market.
We began by crafting an economical, fully responsive Shopify website, ensuring it was optimized for every device—mobile, tablet, and desktop. Our team worked closely with Figiura to design a user-friendly interface that was both visually engaging and easy to navigate. In addition to the technical development, we took charge of the brand’s photography and video needs, producing high-quality content that reflected Figiura's core message and values. Every visual asset, from product images to lifestyle videos, was carefully curated to showcase what makes Figiura different. This content brought to life the distinct challenges and needs of women with augmented breasts, using sleek, subtle imagery to highlight the physical differences that set the brand apart from traditional bra makers.
We also exercised Figiura’s brand voice across the entire site, ensuring consistency in tone and messaging. This allowed us to communicate their dedication to quality, inclusivity, and innovation. We implemented informative blog content to further establish Figiura as a thought leader in their niche market, providing valuable education on topics related to breast augmentation, bra fitting, and post-surgery care. The blogs not only engaged visitors but also improved the site’s SEO, making it easier for potential customers to discover Figiura organically.
The end result was a visually stunning, easy-to-use Shopify website that allowed Figiura to launch their business with confidence. The fully responsive design provided an excellent user experience across all devices, enabling customers to shop seamlessly whether on mobile or desktop. The brand’s imagery and videos resonated with the target audience, effectively communicating what sets Figiura apart in the market. Moreover, the integration of educational blog content helped position Figiura as an authority in their field, driving organic traffic and fostering a deeper connection with their audience.
By building a comprehensive digital presence on Shopify, we not only gave Figiura the tools they needed to successfully launch their brand but also laid the foundation for future growth and scalability. Figiura is now equipped to tell their unique story, reach their ideal customers, and stand out in the competitive landscape of women’s intimate apparel.
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