Bethesda

Improving the lives of children ,youth and adults with intellectual disabilities.

The team has been incredible to work with since we began our partnership. They have built us a new website, created beautiful video footage and are now helping us with our marketing needs. They took the time to understand our mission as an organization and are truly supportive of the work that our organization does. This is evident in the content that has been produced and the passion they have to ensure we succeed with this.

Paul McGowan,

CEO of Bethesda

Industry

Healthcare

Services

Website Design and Development

Web Analytics and Reporting

Content Marketing Strategy

Brand Strategy and Positioning

Content Development and Strategy

SEO

Graphic Design Services

Photography and Videography Services

Bethesda Niagara is a renowned organization located in the Niagara region that specializes in providing a range of services and support for individuals with special needs and developmental disabilities. With a commitment to enhancing the quality of life for its clients, Bethesda offers comprehensive programs that include residential care, community-based services, behavioral support, and therapy. The organization prides itself on a person-centered approach, ensuring that each individual receives tailored care and support to meet their unique needs and goals. Bethesda Niagara is dedicated to fostering an inclusive community where individuals with developmental disabilities can thrive and achieve their full potential, supported by a team of compassionate and skilled professionals.

Plan

Partnering withBethesda Niagara, our first step was to craft a compelling brand narrative, showcased through captivating videos. For the hero video, we centered on the emotional journey of parents upon receiving their child's diagnosis, instilling hope by portraying Bethesda as a beacon of support. Transitioning to Adult Supportive Living, our focus shifted to authentically depicting the challenges and triumphs of individuals, positioningBethesda as a trusted ally in their journey. Consolidating these narratives, Bethesda's brand video encapsulated its spectrum of services, emphasizing empathy, support, and empowerment. Beyond videos, we recognized the pivotal role of Bethesda's dedicated staff, showcasing their unwavering commitment as the backbone of the organization's success. Finally, the launch of Inspire Magazine celebrated World Autism Day, providing a platform for the autism community to connect and find hope amidst their journey, amplifyingBethesda's mission of inclusivity and support.

Summary

Bethesda Niagara embarked on an ambitious journey to redefine its brand identity, aiming to deliver exceptional healthcare experiences while prioritizing inclusivity. WithFractional CMO services guiding their team, they orchestrated the creation of a captivating website, engaging videos, and the implementation of a behavioral modeling tool. Additionally, they launched a digital magazine,Inspire, to connect with their audience and offer valuable insights, show casing their commitment to inclusivity and excellence in healthcare for all.

Delivrables