Green Ocean Seafood

Helping Canadians live Healthy and Active

Industry

Food Products

Services

Brand Identity Creation

Photography and Videography Services

Brand Strategy and Positioning

Green Ocean Seafood is dedicated to providing sustainably sourced seafood with a commitment to quality and transparency. They offer a wide variety of products, including wild-caught and aquaculture species, all processed in state-of-the-art facilities certified by the British Retail Consortium. Their offerings include Wild Alaskan Pollock, Wild Sockeye Salmon, and Gluten-Free Battered Cod & Chips, among others, each processed without additives, preservatives, or antibiotics to ensure natural taste and high nutritional value. The company emphasizes sustainable sourcing practices and strict adherence to safe labor policies, aiming to deliver seafood that meets high standards of environmental responsibility and consumer health. Green Ocean Seafood's products are MSC certified and Ocean Wise recommended, reflecting their dedication to sustainability and ethical practices.

Plan

Tagline:"Helping Canadians Live Healthy and Happy" Our tagline encapsulates our mission. By focusing on sustainable fishing practices, we offer Canadians seafood choices that are not only delicious but also environmentally responsible. During the pandemic, we provided nutritious seafood recipes, promoting healthier eating habits and contributing toCanadians' physical well-being. Additionally, these family cooking experiences foster bonding, enhancing overall happiness and fulfillment."Promoting aThriving Planet and Well-being for All through Healthy and SustainablePractices" Our video brand showcases the essence of our mission. It portrays the beauty of pristine oceans and vibrant marine life, intertwined with families enjoying wholesome seafood meals. This visual journey celebrates the vitality of our planet and the happiness of those embracing sustainable, healthy living.

Summary

Green OceanSeafood isn't just a brand; it's a commitment to sustainable fishing practices that safeguard our oceans and future generations. Recognizing the increased time families spent together during the COVID-19 pandemic, we seized the opportunity to deepen connections to seafood. Alongside promoting responsibly sourced products, we provided an array of easy-to-follow, healthy sea food recipes, promoting both physical well-being and family bonding while protecting marine ecosystems.

Delivrables
  1. Sustainability Initiative
  2. Brand Promotion
  3. Tagline Development
  4. Recipe Promotion
  5. Family Bonding Promotion
  6. Video Branding and Promotion
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