Vireo

Teach Educate Grow

We're just done with our website redesign and rebranding at Vireo. Great collaborative work, input and end result. We strongly recommend it for any market data-driven website construction or marketing insight! Fantastic team.

Pierre-Luc St - Onge Visionary Vice President, Sales, Marketing.

Industry

Education | Sustainability

Services

Brand Identity Creation

Photography and Videography Services

Website Design and Development

Content Marketing Strategy

Brand Books and Guidelines

Brand Strategy and Positioning

Content Development and Strategy

Vireo Education is an innovative organization dedicated to integrating environmental consciousness into classroom learning through hands-on, project-based experiences. Their centerpiece is an indoor hydroponic garden system designed to support up to 99 plants, facilitating practical STEAM (Science, Technology, Engineering, Arts, Mathematics) education. This system is complemented by a comprehensive online educational dashboard that provides curriculum-aligned lesson plans, activities, and resources to guide students through the entire process of growing and maintaining a garden. The program promotes intellectual curiosity, social awareness, and environmental stewardship by reconnecting students with nature, encouraging skills like patience and resilience, and fostering a sense of community through collaborative projects. Vireo Education also offers extensive support for educators, including professional development sessions and on-demand guidance, ensuring effective integration of the hydroponic system into their curriculum.

Plan

Our strategic consulting approach began with the crafting of Vireo's logo, where our challenge was to merge accessibility with professionalism. Opting for a bright, playful font and a blue-green color palette symbolizing trust and sustainability, we encapsulated Vireo's values and educational objectives. Complementing the logo, our focus shifted to developing a resonant tagline, "Teach, Grow,Connect," closely aligned with Vireo's vision. This tagline became the corner stone of their brand identity, resonating deeply with their audience.Simultaneously, we delved into creating a user-centric website, serving as a gateway to brand engagement and acquisition. Our final touch was the creation of a comprehensive brand book and guidelines, providing Vireo with a roadmap for consistent, compelling storytelling.

This holistic approach ensures Vireo's brand elements serve as beacons of inspiration, guiding their journey of teaching, growing, and connecting in the educational landscape.

Summary

Our journey with Vireo, an educational institution, was driven by the ambition to create a brand identity that resonates with both students and decision-makers in the education sector. From crafting a captivating logo to developing a resonant tagline and comprehensive brand guidelines, every step was meticulously orchestrated to embody Vireo's commitment to holistic, sustainable, and engaging education. Through a blend of strategic consulting and creative ingenuity, we positioned Vireo as a symbol of inclusivity and progress in the educational sphere, ready to inspire and empower its community.

Delivrables